One of the things I help people do is make money from the internet. For some, this means turning their website or the original content they create into something that generates revenue directly. For others, this means helping them create money-making opportunities by attracting attention online.
In either case, one of the critical basics for success is showing up.
You might be saying, “Leona, this is obvious advice and a waste of a blog post.”
To this I say, “You’d think so, wouldn’t you?”
The truth is that failing to show up is a common denominator among all of the best ideas I’ve ever seen fail.
Showing up to your money-making online idea means investing time on a consistent schedule.
It means that someone behind the scenes, whether that’s the brains of the operation or a trusted delegate, has the project as their top priority and invests time in it every day. It also means that you make the commitment to be present in this way for at least the first year of the project.
In practice, this kind of commitment can be a real challenge. The people I’ve seen struggle with it are not flaky people. They don’t disappear from their passion project because of a lack of desire or because they’ve been distracted by something frivolous. These are ambitious and intelligent people whose “real” lives are in constant competition with their future goals. They are determined to build an online presence into a money maker, but their family responsibilities begin to overwhelm their availability. Sometimes their careers restrict their time and mental space, or maybe they can’t miss an opportunity-of-a-lifetime offer to travel abroad at a critical moment in the life of their project.
There are two ways to make money with the internet, almost without exception: you have to invest a lot of time, or you have to invest a lot of money.
These two elements will be present in a ratio that reflects your reality, but one will likely outweigh the other substantially. If you have a lot of money to invest in building a money-making enterprise online, your investment of time and the requirement to “show up” will be offset by that. For most people, the opposite is true– they are able to spend a minimal amount of money at the outset and need to invest time and sweat to make up the balance.
When I work with people who fall into the latter category, they are consistently surprised by just how much time the internet requires before you start seeing a (relatively predictable) financial return. This is hours a day, not an hour a week or less. And this is what I mean by showing up being critical if your goal is to generate income and/or opportunity from the internet. Think about this when you’re plotting your course, and make sure it’s something you’re ready to do…. or adjust your expectations. There are paths to success that you can travel with a degree of certainty, but the paths on the internet are no easier to travel than those in any other area of life or business.
Uplifting conclusion: If you can commit to showing up, there’s a pretty good chance you’ll get to success! Yay!