AJ Marechal has been covering television for Variety since last year. I’ve been following her on Twitter on behalf of Megatrax Production Music for a while now, and her tweets are consistently the ones I want to read, rebroadcast or reply to. As a stranger behind a corporate facade I try to limit the attention I pay her as I don’t want to seem like a brown-noser or a creep. The secret is out now, though: AJ Marechal, I’m a big fan of your Twitter feed.
Here are the things she does right that you can easily emulate:
1. She posts often. (Volume, remember?)
2. She stays on-topic. Her beat is television for Variety, and her Tweets are about television and things related to television.
3. Her personality comes through. Reading her Tweets, I feel like I’d feel comfortable approaching her at an event.
4. But she isn’t over-sharing. Although I feel like I have a sense of her personality and interests, I don’t actually know anything about her private life.
5. She has a sense of humor. Check out Paste Magazine’s list of the top 75 Twitter accounts of 2012, and you’ll notice a trend: funny is popular. Although I wouldn’t classify Ms. Marechal as a comedienne, there’s a levity to her tweets that contributes to her relatability– she comes across as HUMAN.
Twitter can be such a great tool for connecting with your target audience, the media and like-minded people… if you’re doing it right. You have to show up (more than once a day). And if you’re doing it on behalf of your company or professional goals, you have to walk the line between being relatable/human and being a little reserved.
Twitter is technically a microblog, so a lot of the same principles apply to succeeding on Twitter and to succeeding as a blogger. Transparency, Consistency and Volume are key. Follow AJ Marechal at @Variety_AJM to see a solid example of what I consider Twitter done right.
Who are your favorite Tweeters? I’d love to know about more folks worth checking out, so please share any recommendations in the comments!